What it does

Wix is a drag-and-drop website builder; its AI website builder creates a site from a chat about your business, which you can then edit, add a store, bookings or blog to.

Who it's for

Small businesses, creatives and anyone wanting a flexible website.

Good points

Start for free
Huge template and app library
AI site creation

Watch out for

Free sites show Wix branding and domain
Templates are hard to switch later

Good for

Make a website Build an online store Create a portfolio website Make a website with AI Build a restaurant website Make a booking website

Pricing

Free plan: yes

Start for free; premium plans include a custom domain; 14-day money-back guarantee.

Pricing unconfirmed. The plans page did not display prices to an automated browser on 2026-10-15. Prices not verified.

Official pricing page

Alternatives

Durable

Website builders · Durable

What it does: AI website builder for small businesses, live in under a minute.

Who it's for: Local service businesses and solo entrepreneurs who want a site fast.

Free plan available Paid from $22/month (Launch) Last verified Oct 15, 2026

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Squarespace

Website builders · Squarespace

What it does: Design-focused website builder with AI site and text tools.

Who it's for: Creatives, restaurants and small businesses that care about design.

Paid only Paid from $19/month billed annually (Basic) Last verified Oct 15, 2026

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Hostinger Website Builder

Website builders · Hostinger

What it does: Budget AI website builder with hosting included.

Who it's for: Budget-conscious individuals and small businesses.

Paid only Paid from $2.99/month (48-month term) Last verified Oct 15, 2026

Try Hostinger Website Builder Details

Related guide

AI for small business: practical first steps: Where AI can genuinely save a small business time and money, which affordable tools to try first, and how to start without big risks or big budgets.

Wix