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Semrush

SEO and AI-search visibility toolkit.

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Paid onlyPrice verified Oct 15, 2026

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What it does

Semrush researches keywords, audits your website, tracks rankings and analyzes competitors, and now also reports how visible your brand is in AI search answers.

Who it's for

Marketers, agencies and growing small businesses serious about SEO.

Good points

  • Very comprehensive data
  • AI search visibility tracking
  • Free trial

Watch out for

  • Expensive for beginners
  • Lots of features to learn

Good for

Pricing

Free plan: no · Paid plans from $117.33/month billed annually (SEO)

Free trial. SEO plan $117.33/month billed annually or $139 monthly; higher plans available.

Last verified Oct 15, 2026 on the official pricing page. Prices can change; check before you buy.

Official pricing page

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