Luma's Dream Machine creates realistic videos and images from text or pictures. Paid plans include commercial use, Luma's own models, third-party models and Luma Agents for larger creative projects.
Creators and marketers who want high-quality AI video.
Free plan: no · Paid plans from $30/month (Plus)
No free plan listed. Plus $30/month ($300/year), Pro $90/month ($900/year), Ultra $300/month ($3,000/year). Business plans via sales.
Last verified Oct 15, 2026 on the official pricing page. Prices can change; check before you buy.
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