Lately uses AI to turn long content, such as blogs, podcasts and videos, into many short social media posts in your brand voice, then schedules them and tracks results. It aims to save the time spent cutting up content by hand.
Small businesses, agencies and influencers who create long-form content and want more social posts from it.
Free plan: unclear · Paid plans from $14/month billed annually (Starter)
Starter $14/month billed annually or $19 monthly. Growth $199/month billed annually or $239 monthly.
Last verified Oct 15, 2026 on the official pricing page. Prices can change; check before you buy.
What it does: AI content platform for marketing teams.
Who it's for: Marketing teams and agencies that produce a lot of content and need to keep it on-brand.
What it does: AI platform for sales and marketing content.
Who it's for: Small to large sales and marketing teams that want to automate content and go-to-market tasks.
What it does: AI tools inside HubSpot CRM.
Who it's for: Small and medium businesses using or considering HubSpot for marketing, sales and customer service.